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Project outline
  Marketing Online

Lausanne and Basle Universities (Joint Project Leaders), Berne, Freiburg, Geneva Universities

Marketing Online is a platform enabling students to expand their knowledge of the subject matter, to prepare for the exam by self-study and monitor their own progress.

Both students and working professionals are potential users of this e-course, which consists of two complementary modules: Basics of Marketing (Module A) and Marketing Strategy (Module B).

Students have the opportunity to use a hypermedia-based knowledge resource and carry out interactive studies on real corporate situations. The advantage of this interactive methodology is that it is extremely flexible and allows the course to be geared selectively to students' individual requirements, in accordance with their level of knowledge and interest.

Overview "Economics, Political Science"
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